The new feature in the fridge models is called the "Big Box," which is introduced as an additional compartment in the freezer. Samsung, one of the leading electronic brands, has incorporated this feature in their frost-free refrigerator models to target a specific market segment. The Big Box is an expanded space in the freezer compartment that can hold big items that are difficult to store in standard freezer compartments.
The product team of Samsung identified that the modern-day consumer desires a convenient storage solution for their big bulky items like large cakes, pizzas, and other food items. They further investigated the market trend and found that the traditional frozen food section is insufficient in size to accommodate the needs of the consumers.
Keeping in mind the consumer's demands, Samsung partnered with Uphonebox to design and produce a custom packaging solution for their new Big Box. The objective was to produce a packaging solution that could contain several large food items efficiently without affecting the quality of the food.
Uphonebox designed a custom packaging solution to cater to the needs of Samsung's Big Box. They created a thermoformed tray that could hold several large food items safely in the freezer. The tray is made of high-quality plastic and has a thick layer of insulation, ensuring that the food items remain fresh and intact for more extended periods.
The thermoformed tray is also customizable according to the consumer's needs. Uphonebox added the feature to adjust the height of the tray according to the size of the food item stored in it, creating more space for other things in the Big Box.
The new packaging solution is environmentally friendly and recyclable. The tray is also reusable, and one tray can last for several months. This packaging solution is a perfect example of how brands can work together to produce a product that benefits the consumers while keeping in mind the environment's sustainability.
Samsung has incorporated the new custom packaging solution for Big Box in their refrigerator models, giving consumers a unique and convenient storage solution for their bulky food items. The company believes that the Big Box would add value to their product, creating a positive impact on their sales figure and brand reputation.
In conclusion, brands partnering together to produce high-quality innovative products is not new. Samsung and Uphonebox's partnership to introduce the Big Box in the refrigerator models is an example of how brands should leverage each other's expertise to create a product that meets the consumers' needs while keeping in mind the environmental sustainability. This packaging solution can open up doors for other brands, and we might see more innovative products being launched by partnering brands in the future.